Content, Consulting, and Franchising: A Discussion with Patrick | Lazy Leverage #49


Episode Artwork
1.0x
0% played 00:00 00:00
Feb 27 2025 46 mins   1

In this candid conversation, Patrick (formerly known as Franchise Wolf) opens up about his evolution from anonymous content creator to co-founder of Frandawgs. Learn why he initially hid his identity, how he grew his audience through strategic storytelling, and the unexpected lessons he learned about monetization in the B2B space. A masterclass in pivoting from pure content creation to building a real business.


Follow Patrick on X or FranDawgs.com


TIMESTAMPS

(00:25) Introduction and Background

(06:22) Launching Frandawgs: The New Vision

(10:20) Content Strategy Deep Dive

(19:00) The YouTube Opportunity

(27:25) The Journey from HVAC Sales to Tech Startups

(31:00) The Franchise Industry Reality Check

(33:00) Data Challenges

(36:05) Monetization Strategies for B2B Content

(41:49) Perfect Day Vision

(43:56) Closing Thoughts and Contact Information


Stay connected for more insights and strategies by following:

Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com