California Ranchers under attack, how grassroots advocacy wins!


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Mar 04 2025 88 mins   3

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Shelina Moreda rallied a community of farmers, ranchers and local food advocates to beat Measure J in Sonoma County. She helped develop the messaging, the values statements and the strategy to steer this Northern California community away from a terrible anti-livestock, anti-ranching initiative. We dig in to find that the attacks on ranchers, land stewards and hunters are frequently very similar, possibly coming from the same socially disruptive NGOs.


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It's time for hunters, conservationists, ranchers and land stewards to reject the ideological and extreme attacks on our connection to the land, and our contribution to wildlife and ecosystems. Hunting is human, humans are nature.


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#conservation #ranching #livestock #agriculture #sonomacounty #measureJ #wildife #wildlifemanagement #hunting #dairy #cattleranching #farming #wildlifeconservation #ecosystems #howlforwildlife #sonoma #california