Aug 03 2017 28 mins
In this episode on lead scoring, I teach you another of five principles of successful lead management. I explain everything you need to know about lead scoring so you know whether you should be scoring your leads and how to go about building a scoring model and collaborating with sales in the process:
You'll learn:
- Should you be scoring your leads in the first place
- An overview of the various types of scoring models
- What it takes to implement an effective lead scoring system
- How to establish the criteria used in a scoring model
- The benefits of creating a lead scoring task force
- Lead scoring dos and don'ts
- What criteria you can use in an interest model
- The benefits of a multi-dimensional lead rating system
- The role lead scoring plays in changing statuses between inquiries and marketing qualified leads
- How to create service level agreements (SLA) with sales
- Marketing automation and CRM implementation considerations
- The importance of maintaining your lead scoring system
- Whether you should bring in an outside agency to help with the process