Richard Coffin (The Plain Bagel): "Finfluencers" and Behavioural Finance | TWB Podcast #7


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Jan 14 2025 79 mins   100

Our guest this episode is Richard Coffin—better known to many as "The Plain Bagel." Richard is a CFA and CFP professional working as a Portfolio Manager in Ottawa. He has nearly 1 million subscribers on his YouTube channel where he creates entertaining and educational videos on finance, investing and economics.


In this episode, Dave and Richard discuss the rise of "Finfluencers" in today’s social-media-driven world and explore the fascinating landscape of behavioural finance. They cover everything from the origins of “The Plain Bagel,” to the pros and cons of getting financial advice online, to the biases that affect us all and much, much more.


Enjoy this fantastic episode featuring two of Canada’s top financial educators.


Show Notes


00:00:00 – Intro & Disclaimer


00:00:55 – Intro to Richard Coffin


00:03:28 – Origin of “The Plain Bagel”


00:08:13 – Richard’s Work & Educational Background


00:12:13 – The Rise of Finfluencers


00:16:34 –   The Laws Around Giving Financial Advice Online


00:20:14 –  How to Evaluate Online Financial Advice


00:21:24 – Trusting Finfluencers More than Wall Street


00:25:20 – The “Beginner” Finfluencer


00:28:58 – Investing Courses


00:38:42 – Trustworthy Canadian Finfluencers


00:44:41 – It’s Easy to Fake Wealth Online


00:47:57 –  YouTubers Being Paid to Promote Stocks


00:55:27 – Behavioural Finance & Loss Aversion


01:02:56 – Confirmation Bias


01:06:35 –  The Skills Behind Creating Content People Enjoy Watching


01:08:46 – Recency Bias


01:13:41 – Framing Bias


01:19:02 – Conclusion