What Is My Brain? by Zlatko Bijelic

In this conversation, Hayden Cashion shares his journey in digital marketing and running an agency. He discusses the challenges and mistakes he faced, as well as the importance of choosing the right clients and setting clear expectations. Hayden also talks about his love for hip hop and how it influenced his music career. He explains his transition from music to marketing and his success on TikTok, including monetizing his channels through brand deals. Hayden's story highlights the importance of adapting to new platforms and finding creative ways to grow a business. In this conversation, Hayden Cashion discusses the economics of ads and content creation, the process of brand deals and pricing, measuring the impact of brand deals, building a personal brand, monetizing the personal brand, self-awareness and personal growth.

• Choose clients with clear success metrics to ensure effective marketing campaigns.


• Communication and reporting are key in client relationships.


• Consider the scalability of a business model and focus on managing operations rather than being the sole service provider.


• Timing and market dynamics play a significant role in the success of digital marketing campaigns.


• Building a personal brand and leveraging social media platforms can lead to new opportunities and revenue streams. Understanding the economics of ads can help lower workload and increase revenue in content creation.


• When structuring brand deals, it's important to set clear pricing and ensure the client is comfortable with the cost.


• Measuring the impact of brand deals can be challenging, but focusing on views and engagement can provide valuable insights.


• Building a personal brand requires creativity and a balance between proving expertise and connecting with the audience.


• Monetizing a personal brand can be done through B2B marketing services and B2C courses and webinars.


• Self-awareness and personal growth are essential for feeling your best and optimizing performance.


• Follow Hayden Cashion on TikTok and Instagram for more insights and discussions on modern marketing.

Check out https://www.zlatkobijelic.com

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Follow What Is My Brain? Podcast on X: https://www.x.com/whatismybrain_

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Follow What Is My Brain? Podcast on TikTok: https://www.tiktok.com/@whatismybrainpodcast

Follow Hayden on X: https://www.x.com/HaydenCashion

Follow Hayden on LinkedIn: https://www.linkedin.com/in/hayden-cashion

Follow Hayden on Instagram: https://www.instagram.com/hayden.cashion

Follow Hayden on TikTok: https://www.tiktok.com/@HaydenCashion

00:00 Introduction and Background

00:36 Starting in Digital Marketing

02:10 Starting an Education Company

03:00 Working with Clients and ROI

04:33 Challenges and Mistakes in Running an Agency

07:33 Choosing Clients and Setting Expectations

09:24 Determining Ad Spend and ROAS

11:15 Struggles of Running an Agency

13:40 Clients that Didn't Work Out

15:19 Love for Hip Hop

18:12 Hip Hop Influences

21:10 Transition from Music to Marketing

23:45 TikTok Journey and Monetization

26:54 Creating Content on TikTok

28:59 Monetizing TikTok Channels

31:24 NFTs and VCon

32:11 Brand Deals and Revenue

33:04 Success of Modern Marketing

33:07 The Economics of Ads and Content Creation

34:27 The Process of Brand Deals and Pricing

36:57 Measuring the Impact of Brand Deals

38:35 Building a Personal Brand

41:26 Monetizing the Personal Brand

46:18 Self-Awareness and Personal Growth

52:26 Conclusion and Where to Find Hayden