Lessons in Selling Quality & Service with Fred Kesich of Pac Machine Co.


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Jul 05 2023 15 mins   4
Fred Kesich, owner and head of engineering of Pac Machine Co., shares the origins of his family-owned business and how they became a longtime Xylem partner and Flygt and Godwin distributor based in California.

Kesich shares his experiences and insights on a variety of topics, including:
  • Communicating cost versus quality to customers

  • Offering rental solutions as a path to purchase

  • Industry shifts from a "catalog" business to engineering and service expertise as major differentiators in sales

  • Buying a Godwin pump from the show floor at CONEXPO, and more


Learn more about Pac Machine Co.: https://pacmachine.com/