S4 EP5 | Suzanne Huber


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Feb 25 2024 56 mins  
Summary

In this conversation, Zlatko Bijelic interviews Suzanne Huber, a freelance digital marketing consultant. They discuss Suzanne's background in digital marketing, her experience working with Shopify brands, and how she balances work and family life. They also explore the power of community and the future of communities in business. Suzanne shares her insights on the impact of courses and the use of AI in business. In this conversation, Suzanne Huber and Zlatko Bijelic discuss the benefits of automating workflows and saving time using AI. They explore the possibilities of creating custom GPTs for marketing and leveraging AI for eBooks and thought leadership. Suzanne shares her experience with building brand awareness through YouTube and providing marketing consulting and mentorship. They also discuss common challenges faced by entrepreneurs and the importance of consistency in achieving success. Suzanne emphasizes the impact of writing and storytelling in making connections and shares her daily writing practice. The conversation concludes with Suzanne sharing where listeners can find her.



Takeaways
  • Building relationships and networking are essential in the digital marketing space.

  • Diversifying revenue streams and building a community can help protect your business.

  • Courses and training programs can provide valuable insights and fast-track learning.

  • AI tools can be used to automate and streamline certain aspects of business operations. AI can automate workflows and save time, allowing marketers to focus on fine-tuning and personalization.

  • Custom GPTs can be created to streamline marketing processes and generate ideas for content creation.

  • AI can be used to create eBooks and thought leadership content, providing valuable resources for marketing and lead generation.

  • YouTube can be a powerful platform for building brand awareness and thought leadership.

  • Marketing consulting and mentorship can help entrepreneurs overcome common challenges and achieve growth.

  • Consistency is key in marketing and business, leading to steady income and long-term success.

  • Writing and storytelling can create connections and resonate with audiences, helping to attract like-minded individuals.

  • A daily writing practice can improve clarity of thought and help organize ideas for business and personal growth.





Stay in touch:

Check out https://www.zlatkobijelic.com



Follow Zlatko on X: https://www.x.com/zbijelic


Follow Zlatko on LinkedIn: https://www.linkedin.com/in/zbijelic


Follow Zlatko on Instagram: https://www.instagram.com/zlatko.bijelic



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Follow What Is My Brain? Podcast on Instagram: https://www.instagram.com/whatismybrainpodcast/


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Follow Suzanne on X: https://www.x.com/SuzyHuber


Follow Suzanne on LinkedIn: https://www.linkedin.com/in/suzanneleehuber


Follow Suzanne on Instagram: https://www.instagram.com/suzannehuber


Follow Suzanne on Facebook: https://www.facebook.com/suzanneleehuber





Chapters

00:00 Introduction and Background


01:23 Getting Started in Digital Marketing


03:25 Working with Shopify Brands


04:36 Balancing Work and Family Life


08:43 Landing Clients and Building the Business


16:08 The Power of Community


18:24 The Future of Communities


23:41 The Impact of Courses


28:27 Using AI in Business


33:59 Automating Workflows and Saving Time


35:03 Custom GPTs for Marketing


36:15 Using AI for eBooks and Thought Leadership


37:08 Building Brand Awareness with YouTube


38:13 Marketing Consulting and Mentorship


39:08 Common Challenges for Entrepreneurs


40:06 The Importance of Consistency


41:01 Continuity and Steady Flow of Income


41:49 The Impact of Writing and Storytelling


46:47 Sharpening Writing Skills and Consistency


48:23 Daily Writing Practice and Tools


51:31 The Power of Writing and Making Connections


55:27 The Importance of Writing in Business and Personal Life


56:14 Where to Find Suzanne Huber