Sep 08 2021 18 mins
Authors Tae Hea Nahm and Bob Tinker share more wisdom from the Survival to Thrival book series. This time, how to win your first customers.
It’s illogical for any customer to want to be your first one so founders can get around that by making sure they deliver real value, make their customers a ‘teaching customer’, and ensuring the product elevates a customer's career.