Mar 05 2025 19 mins
Did you know that the moment you opened your practice, you became a CEO? It's true - yet no one ever prepares healthcare providers for this crucial role. In this episode, Tracy explores the powerful mindset shift that occurs when practitioners embrace their identity not just as skilled healthcare providers, but as chief executives of thriving healthcare businesses.
Through real stories from practice owners and practical insights from business research, discover how thinking like a CEO can transform both your practice and your relationship with it. Learn why this mindset shift isn't just about better operations today - it's about building lasting value for tomorrow.
Episode Highlights:
- The hidden transition every healthcare provider makes when opening a practice - from practitioner to CEO
- Why excellent clinical skills alone won't guarantee business success
- Three critical shifts that helped one physician cut working hours by 30% while increasing revenue
- Practical examples of what "CEO time" looks like in a healthcare practice
- The overlooked aspect of practice ownership: building a valuable, salable business
- How strategic delegation and systems creation can free you to lead rather than just manage
- Why connecting with other practice owners is crucial for leadership growth
Key Insights:
- Working IN your practice vs. ON your practice: understanding the crucial difference
- The importance of dedicated CEO time for strategic planning and business development
- How proper systems and delegation can create a practice that's both more profitable and more enjoyable
- Why building a salable practice matters, even if you're not planning to sell
- The power of surrounding yourself with other forward-thinking healthcare leaders
Free Resource Mentioned:
Download our Practice Owner Energy Audit to identify where your time and energy are going now, and where you might need to make adjustments as you step into your CEO role.
What's Next:
Join us in the Thriving Practice Community, a new global network for ambitious healthcare practice owners who want to elevate their leadership and business mastery. Learn more at ThrivingPracticeCommunity.com about becoming a founding member of this vibrant community.
Tracy’s Bio:
Tracy Cherpeski, MBA, MA, CPSC, is a business consultant and executive coach specializing in healthcare practice leadership. With a background in operations and a passion for growth, she helps practice owners optimize their businesses while mastering leadership and mindset. Through her coaching and consulting programs, Tracy empowers healthcare leaders to build exceptional practices without sacrifice. Based in Chapel Hill, NC, she's committed to helping practices thrive.
Connect With Us:
Download your Practice Owner Energy Audit
Schedule Strategy Session with Tracy