Diploma-C

Laurens Hoekstra advises boards and C-suites in brand transformation and technology and builds on an extensive experience and training in business administration and logistics.

He worked with international, leading companies such as Vattenfall, ING Group, SkyTeam, JDE, KPN, Ikea, KLM AirFrance, Rabobank, Solvay, Merck, NN, Volkswagen and Wolters Kluwer.

Laurens frequently lectures on brand implementation and brand technology, and he set up a master’s programme for brand management. He is co-author of the book “Future Proof your Brand” and published topical blogs. Laurens mentors and coaches’ students and scale-ups.