Feb 25 2025 30 mins 1
My guest today is Christine Armstrong, a keynote speaker, researcher, and author focused on the world of work. Over the past four and a half years, she has produced more than 200 videos in her weekly vlog, addressing major work-related topics such as hybrid working models and the role of AI in productivity. Each Friday morning, over 6,000 viewers from more than 20 countries tune in to gain insights into the future of work. Christine is also the author of The Mother of All Jobs: How to Have Children and a Career and Stay Sane(ish), published in 2018. This book is based on six years of interviews with working parents, employers, leadership experts, and caregivers.
We begin our discussion by exploring the recent trend of larger companies implementing Return to Office (RTO) policies and the public’s reactions to these changes. Christine references U.S. research indicating that 43% of Americans would prefer to divorce their partner rather than return to the office full-time! She highlights that flexibility is often sacrificed for what she terms “endless contactability,” where employees feel compelled to check emails late into the evening. Unfortunately, many older male leaders, who have benefited from traditional work models, struggle to understand this shift. Christine also cites research by Nick Bloom, which shows that since the pandemic, companies have begun hiring from broader geographical areas, resulting in doubled commute times and making full-time office work less appealing. She predicts that we will see a variety of working arrangements tailored to each company's brand and talent pool.
In terms of making the most of time spent in the office, Chistine’s advice is to be strategic about using that time: use it to build strong networks, figure out ‘who do I want a relationship with?’, ‘how do I build that?’
We hear a lot now about the importance of personal branding and I ask Christine for her advice on how to do this when we have been socialised not to brag about our achievements and doing it gives us the ick? First of all, she suggests we initially have to accept and get comfortable with the fact that some people just won’t be ‘our people.’ Her second piece of advice is to imagine talking about ourselves to our friends - if what we’re saying feels uncomfortable it’s probably too showy, but if you talk about what you’re good at and it’s objectively true, then go for it! If you can, use humour, and vulnerability always tends to endear your audience to you.
I ask Christine about AI in the workplace and where she sees this having the most impact on the workplace in the next 5 years.
Her response was that some jobs will require people who can manage the AI in combination with very strong technical skills (using AI to enhance what they are doing already), many other roles will require strong communication skills, ability to make ethical decisions, and to be able to strategize.
I was interested late last year when I saw Christine talking about how she and her husband use an adapted version of the ‘Workshop your life’ methodology to plan out their year ahead. As Christine advises, we need to stop seeing work and life as separate and start to view it as one system and think about the whole and how it all fits together. Doing this exercise once a year helps them to tackle tricky issues but not in the heat of the moment and get aligned so that they are not constantly bumping up against negotiating those difficult conversations when flashpoints occur. I’ve included a few links below in case you feel like giving it a try yourself!
We conclude by discussing the current trends Christine and her team are exploring, particularly the rising unpredictability, polarization, and stress levels in today’s world. In uncertain times, people tend to adopt black-and-white thinking, become more anxious, and prioritize immediate concerns. Therefore, the role of leaders is crucial; they must provide reassurance, clarity, and effective communication.
You can find more on Christine and her work at https://www.armstrongpartners.co.uk/ and if you fancy watching her weekly vlogs, sign up to her newsletter, or watch via her LinkedIn profile: https://www.linkedin.com/in/thechristinearmstrong/
Find out more about how to Workshop your Life here: https://www.linkedin.com/posts/relationships-are-the-source-of-results_workshop-your-life-9-exercises-for-high-quality-activity-7271839576732712960-LkXo/
The Year Compass (https://yearcompass.com/) is another good option.
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You can find me at www.thetripleshift.org and connect with me at https://www.linkedin.com/in/emmacthomas/
