China Manufacturing Decoded

Adrian and Renaud look into Angell Bikes today. This once-promising French e-bike startup soared in popularity and even had a partnership with the MINI car brand, but is now facing bankruptcy. What went wrong? Was it poor manufacturing choices, a flawed design, or something else?

We unravel the complexities of this case, exploring the partnerships, design decisions, and supply chain dynamics that led to this downfall.

If you're in product development or manufacturing, this episode offers essential lessons on choosing the right partners and ensuring you go through a solid product validation process.

• 00:00 - Introduction


• 01:52 - Changes in Shipping Small Consignments to the USA


• 09:09 - The Background of Angell Bikes


• 12:30 - Their Business Model and Partnerships


• 16:10 - Manufacturing and Design Flaws


• 23:52 - Costly Recall and Bankruptcy Crisis


• 27:28 - Blame Game and Legal Battles


• 33:44 - Key Takeaways: Lessons for Entrepreneurs and Manufacturers


• 37:38 - Conclusion: A Harsh Lesson for Startups

• Visit Angell's website


• Is this 'smart bike' from Mini the future for electrified cycle commuting?


• French e-bike startup Angell nears bankruptcy


• Angell E-Bike Recall: What Happened to France's Smart Electric Bike Startup?


• Marc Simoncini speaks out (LinkedIn post)

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