Aug 02 2023 37 mins 2
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide
In this episode, Bozidar speaks with Sameer Lal, SVP at Indegene. They cover the following topics:
In this episode, Bozidar speaks with Sameer Lal, SVP at Indegene. They cover the following topics:
- Content repurposing: why and how can it unlock massive amounts of content needed to engage HCPs?
- Small launches + more launches + lower prices + R&D productivity: how will the future play out, especially with the new IRA (inflation reduction act)?
- Why will the role of Medical Affairs grow in 2023 and beyond?
- How can GPT be used to create more content and speed up MLR review?
- MAPS (Medical Affairs Professional Society): what is its role, and why did it grow to thousands of members in just a few years?
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And connect with the host and guest here:
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Sameer Lal: https://www.linkedin.com/in/sameerlal/?original_referer=
- Indegene Website: https://www.indegene.com
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/
