Episode 78: From Cowboy to Metal Roofing Entrepreneur With a BHAG, Mission, and Vision That Drive Performance


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Nov 01 2024 34 mins   2


In this exhilarating episode of the Emerge Dynamics podcast, David sits down with Rob Haddock, the visionary founder of S-5, and a trailblazer in metal roof attachment solutions. From humble beginnings as a cowboy and rodeo competitor to becoming an acclaimed expert in the metal construction industry, Rob shares his incredible journey.

Rob started in an industry that is often thought of as delivering only commodity products, but he saw a need in the industry and decided to solve it in a unique way.

Rob delves into the pioneering inception and global expansion of S-5, the company’s groundbreaking innovations, and the critical importance of a strong mission, vision, and values in shaping company culture.

Rob’s wisdom and insights provide aspiring entrepreneurs with invaluable lessons on focus, sticking to your core competence, and remembering that business is human to human. You don’t want to miss this inspiring conversation that explores how to turn challenges into opportunities and build a successful, people-focused company.

Learn more about S-5: https://www.s-5.com/

Rob’s personal and consulting website: https://rmhaddock.com/

Become a guest on the Emerge Dynamics Podcast

The S-5 story

Problems when people mount things to metal roofs

The disruptive technology

The BHAG (Big Hairy Audacious Goal)

Drafting the Mission, Vision, and Values

How this plays a part in forming culture

The temptation to get distracted

Focusing on your core competence

Strategic plans and unexpected world events

Whatever your lot is, build on it

Culture beats process and is the most important

Business isn\’t company to company, it\’s human to human