Dec 06 2023 14 mins 1
In today's episode, I take you back to when I was just 15 years old, honing my skills as a close-up magician. I share the story of how I used my magic tricks to pay my way through college, but more importantly, I reveal the valuable lesson I learned about marketing. I explain how I initially approached my performances with a random selection of tricks, lacking the entertainment factor that truly captivates an audience. Drawing from this experience, I emphasize the importance of starting your marketing by answering the question, "What's in it for me?" I provide a practical example of a health challenge and how to structure it based on the desired outcomes for the audience rather than simply showcasing a list of techniques. By shifting our focus to the needs and desires of our target audience, we can create marketing strategies that truly resonate and attract the clients we seek.
"Where is that audience right now, and where do we need to take them along the journey?
That is the number one place to start your marketing."
~ Jason Linett
This Week on Attract Pre-Sold Clients:
- Focus on audience outcomes, not methods
- Start with the question, "What's in it for me?".
- Understand where your audience is in their journey.
- Create a journey that builds rapport and trust.
- Simplify your approach and focus on momentum.
Join the Community!
Growing your business online can be a surprisingly lonely experience. And there’s nothing worse than that feeling of being overwhelmed when you meet the right client but are stuck on what to say and how to say it without coming across as salesy or sleazy. That’s why I created the Attract Pre-Sold Clients community.
If you’re ready to level up your sales strategy and attract pre-sold clients, join the Attract Pre-Sold Clients Group. This is the best place to find the support you need to grow your business online, connect with other entrepreneurs, and learn what’s working right now to attract pre-sold clients from my weekly client attraction workshops. And best of all – it’s free.
Join right now at www.attractpresoldclients.com/group
It’s Time to Attract Pre-Sold Clients
Thanks for tuning into this week’s Attract Pre-Sold Clients Podcast episode. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | Deezer
Be sure to share your favorite episodes on social media and join me on Facebook, Twitter, Instagram, and LinkedIn.
For more exclusive content and information, visit my website.
