Profits Through Podcasting

How did a fitness expert use podcasting to transform her gym business into a successful online coaching empire during the pandemic?

Sherry Shaban created the podcast Make Peace With Food (formerly titled Fall In Love With Fitness) and is here to share the role podcasting plays in her marketing.

Sherry offers insights into building a thriving business by prioritizing audience engagement and leveraging teamwork. She emphasizes the importance of providing value on social media and in your podcast, plus forming genuine connections to enhance your online presence.

Today’s episode includes:

• Why Sherry emphasizes prioritizing revenue-generating tasks and delegating non-essential duties.


• Why providing value on social media enhances your online presence over self-promotion.


• Why a smaller, engaged audience can be more impactful than a large follower count.


• How Sherry built her Instagram following to 36,000+ through valuable content.


• Why accountability and audience engagement are crucial for successful brand building.


• How email lists serve as a primary revenue source for Sherry's business.


• Why proactive networking and appearing on other podcasts boosts her online community growth.


• How shifting from self-promotion to providing value increased Sherry's social media presence.

Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes

Sherry’s website: http://www.sherryshaban.com

Sherry on Instagram: https://www.instagram.com/makepeacewithfoodofficial

Sherry on TikTok: https://www.tiktok.com/@sherryshaban

Sherry on LinkedIn: https://www.linkedin.com/in/sherryshaban

Make Peace With Food on Apple: https://podcasts.apple.com/us/podcast/fall-in-love-with-fitness/id1543673323

Make Peace With Food on Spotify: https://open.spotify.com/show/28c9Hyty6dmyKHAkP0QfTr

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio

Our Instagram: https://www.instagram.com/ecpodcaststudio