Oct 30 2024 43 mins 1
Is your website attracting the right clients for your pet care business?
Do you feel overwhelmed by the technical aspects of SEO and online marketing?
Curious about how a strategic online presence can elevate your pet business?
In this episode, Dom Hodgson sits down with his good buddy – and digital marketing expert – Fernando Camacho from Overdog Digital. Together they break down the essentials of creating an impactful online presence. Fern, a seasoned marketer and former dog trainer, dives into the must-have website features, the basics of SEO, and the power of Facebook ads for pet care businesses.
If you want to attract high-end clients and make your website truly stand out, then this episode is brimming with powerful strategies to amplify your digital presence and grow your brand. Dom also gives a sneak peek into his upcoming trip to the Hershey Expo, where he’ll be sharing fresh insights on positioning, pricing, and standing out in a competitive market.
- Winning Website Wonders: Discover how a fully-responsive, user-friendly website can captivate high-value clients and keep them coming back.
- SEO Secrets for Success: Simple yet powerful strategies to skyrocket your search rankings and ensure ideal clients find you online.
- Facebook Ads That Fetch: Learn to create high-converting, cost-effective ads that bring in leads without draining your budget.
- Luxury Leads and Looks: Uncover how a polished, upscale website and branding can draw in affluent dog owners ready to invest.
- Delegate and Dominate: Fern reveals how outsourcing digital duties frees you up to focus on growth and do what you love most.
Huge thanks to our listeners for tuning in! And huge thanks to Fern for being an awesome guest, you can find out more about Fern’s services by clicking here OverdogDigital
Need help making your facility more profitable? Why not reach out and book a consultation with Dom. Click here to book now.
Remember, the next Pet Boarding and Daycare Expo is happening in Hershey from 4th-7th November. That means NOW is the time to secure your place at the biggest dog daycare expo of the year. Grab your ticket by clicking here now
Huge thanks to this week’s amazing show sponsor Canine Lab Testing.
Canine Lab Testing are the industries go-to partner if you want to keep your furry guests safe. They provide fast, reliable parasite screening and health testing, ensuring peace of mind for you and your clients! To get started with a stress-free screening process click here CanineLabTesting
To find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com
You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com
Episode Highlights:
[00:51] – Setting the scene with updates on the upcoming Pet Boarding and Daycare Expo in Hershey, PA.
[04:30] – Dom shares a soccer-inspired lesson on “renegade thinking” in business and the power of doing things differently.
[07:29] – The importance of understanding your client journey: how to guide new clients from interest to loyalty.
[10:32] – Fern introduces Overdog Digital and his journey from dog trainer to digital marketing expert.
[13:43] – Website best practices: Why a fully responsive site is essential and how it impacts client perception.
[15:07] – How to get on top of your social presence and showcase your skills and specialities digitally.
[18:13] – Website 101: The business-boosting basics that can take your site from snooze-fest to spectacle.
[24:24] – The role of social proof: How reviews and testimonials can boost your site’s credibility.
[27:30] – SEO explained: Fern shares strategies for optimizing your website to get found by the right clients.
[33:01] – Why Facebook ads are a game-changer, but not the be-all and end-all of marketing efficiency.
[36:38] – Fern’s journey from solo entrepreneur to building a team and the importance of delegation.
[40:20] – Wrapping up with a quick-snippet from Eyal Cohen on his fascinating business journey.
