Ep. 31 – Back to School Blitz: 5 Game-Changing Strategies to Elevate Your Doggy Daycare


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Aug 28 2024 44 mins   2

Is your facility feeling that post-summer sales slump?


Are you wondering how to keep your doggy daycare thriving in the fourth quarter?


Looking for fresh ideas to boost client engagement and profits this fall?


In this episode, Dom Hodgson shares the first five essential strategies to help your doggy daycare transition smoothly from the busy summer months into a similarly successful fall season. Whether it’s reinvigorating your marketing efforts, launching specialized training packages, or showcasing your facility’s expertise, these tips are engineered to keep your business on top!


In this episode, you’ll discover:


ï  Boost Back-to-School Business: How to craft captivating client campaigns to keep them coming back for more.


ï  Seasonal Success Strategies: Sell specialized training programs that set your facility apart this fall.


ï  Muscle Up Your Marketing: Maximize your marketing efforts to maintain momentum and keep growing.


ï  Showcase Staff Skills: Shine a spotlight on your team’s strengths with a “Skills Week” that wows clients.


ï  Hone Health and Safety: Hear from Eve Molzhon about her hands-on first aid training course designed for doggy daycares.


Huge thanks to our listeners for tuning in! You can learn more about Dom’s consulting services, and book a free ‘discovery call’ by clicking here now.


You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com


You can register for the upcoming Pet Boarding and Daycare Expo in Hershey by clicking here now


Thanks to Eve Molzhon for being a great guest. You can find out more about Eve’s first aid course by clicking here now


Episode Highlights:



  • [01:43] – Dog News! Why this UK business added a ‘pawternity’ programme for their staff.

  • [07:03] – The importance of creating seasonal promotions to keep client engagement high.

  • [10:30] – How to design and market specialized training packages for the back-to-school season.

  • [17:41] – The benefits of designing specialised packages for your clients.

  • [21:20] – Refreshing your marketing strategies to sustain growth.

  • [25:40] – Why letting your staff off the leash to ‘show-off’ can boost sales!

  • [31:30] – Keep it fresh in your facility by teaching your team new skills.

  • [32:15] – Investing in continuous learning to maintain a competitive edge.

  • [39:30] – Would your staff pass the ‘vomit’ test?


Tune in to this episode to discover how these strategies can transform your daycare into a thriving, client-loved business this fall!