Apr 19 2024 41 mins
In this Lesson On Commitment, Rich Nichols talks about fighting for equal pay for the US Women's soccer team. Rich shares insights into what it takes to stand up to the entire US Soccer Federation and why women are just people who get things done without any ego involved.
Nichols was the catalyst for the USWNT quest for equal pay and created and executed the strategic media strategy that catapulted the teams push for “equal pay” to the top of international, domestic, and social media coverage and transformed the women on the USWNT into reputational pioneers for social and economic change.
VOICE LESSONS SHOWNOTES: https://voicelessonspodcast.com/2024/04/19/a-lesson-on-commitment-with-rich-nichols/
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All Things Being Equal: The Genesis, Costs and Aftermath of the USWNT's Equal Pay Battle
