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Crafting a Legacy Business Book: How to Create Work That Endures


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Oct 14 2024 24 mins  
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October 14, 2024 | Episode 92




Crafting a Legacy Business Book:


How to Create Work That Endures




How to Use Universal Principles to Write a Timeless Business Book
















Episode 92: How to Write a Legacy Business Book That Attracts Clients


by Carma Spence | The Author Switch Podcast

















Notes




Join Carma Spence in this episode of The Author Switch Podcast as she explores what differentiates ordinary business books from those that leave a lasting legacy. Discover practical tips and strategies for entrepreneurs, business leaders, and consultants to write impactful, client-attracting books that boost authority and influence. Carma discusses various types of legacy books, including thought leadership, educational guides, memoirs, and business case studies. Learn how to choose evergreen topics, leverage storytelling, and provide actionable insights to create a book that resonates for generations. Tune in for engaging advice on turning your vision into a transformative legacy.




Related Resources:







Recap & Takeaways





  • 00:00 Introduction to Legacy Books

  • 01:24 What is a Legacy Book?

  • 02:24 Types of Legacy Books

  • 02:37 Thought Leadership Books

  • 03:38 Educational or How-To Books

  • 05:16 Memoirs and Biographies

  • 06:25 Business Case Studies and Models

  • 07:29 Philosophical or Visionary Works

  • 09:15 Creating a Legacy Book: Practical Tips

  • 11:15 Choosing Your Message and Identifying Evergreen Topics

  • 12:46 Writing with Clarity and Simplicity

  • 14:59 The Power of Case Studies and Storytelling

  • 16:25 Leveraging Unique Frameworks

  • 21:00 Layering Practical Solutions

  • 23:06 Conclusion and Recap










Mr. Ballen





The Storytelling Animal: How Stories Make Us Human








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Summary of Episode 92: Crafting a Legacy Business Book: How to Create Work That Endures:




Do you want to write a book that not only attracts clients but also leaves a lasting legacy? In this episode of The Author Switch Podcast, Carma Spence dives into the key strategies that make a business book stand the test of time. Whether you’re a thought leader, consultant, or business executive, learn how to create a book that resonates with future generations and solidifies your position as an expert.




From thought leadership to timeless case studies, Carma breaks down the different types of legacy books and provides actionable tips to help your book leave an enduring mark. Discover how to use evergreen topics, universal principles, and powerful storytelling to craft a legacy business book that keeps influencing readers long after its publication.














From Blank Page to Bestseller







Attention: Executive Coaches, Business Leaders, and Consultants:


Turn Your Expertise into a Book That Attracts High-Value Clients


Unlock the Secret to Writing a Book That Transforms Your Business and Establishes Your Thought Leadership






Are you sitting on a goldmine of expertise? That’s where From Blank Page to Bestseller comes in. This easy-to-follow and yet comprehensive guide doesn’t just show you how to write a book—it reveals how to leverage your knowledge into a powerful business asset.





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The Author Switch is a podcast dedicated to helping experts, entrepreneurs, and small business owners turn on The Author Switch — and keep it on — so that they can leverage the power of books to take their businesses to a whole new dimension. Learn more about the show and where it is available on its page.





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