The CIPP Evaluation Framework with Guili Zhang


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Nov 16 2021
James Pann interviews Guili Zhang about the Context, Input, Process, and Product (CIPP) evaluation model and other evaluation related areas. Dr. Zhang is Department Chair and Professor of Research and Evaluation at East Carolina University. She received a Ph.D. in Research and Evaluation Methodology from the University of Florida and postdoctoral advanced training in large scale data analysis from Stanford University. She has presented and published extensively, and led the evaluation of many programs and projects, funded by agencies such as the U.S. Department of Education and the National Science Foundation. Guili’s book, The CIPP Evaluation Model, coauthored with Daniel Stufflebeam, is the authoritative book on the CIPP Model, one of the most influential and widely used evaluation frameworks. Dr. Zhang is very active in the American Evaluation Association and is currently a Board of Directors Member-at-Large.Timeline00:00 – Introduction00:18 – How she got involved with the CIPP model01:43 – When she sent her evaluation report that used the CIPP model to Dan Stufflebeam02:38 – Dan asks Guili to write a book about the CIPP model with him05:53 – Collaborating on the writing of the book at a distance06:46 – Guili’s concise explanation of the CIPP model09:01 – CIPP model as an effective way to teach about evaluation in general10:30 – Unique advantages of using the CIPP model12:20 – A common sense approach to evaluation that can be used by many13:21 – CIPP model as a living, evolving framework14:44 – Updated CIPP model related checklists linked to in the book15:56 – What non-evaluation students can bring to their future work by learning evaluation18:22 – The best way to learn how to do evaluation19:35 – Evaluation resources she suggests21:50 – How evaluation can be used to improve our world23:41 – What Guili would like to accomplish while an AEA board member25:28 – Books she likes to give as a gift to friends and colleaguesEpisode LinksThe CIPP Evaluation Model: How to Evaluate for Improvement and Accountability. Western Michigan University, The Evaluation Center American Evaluation AssociationAmerican Family Education InstituteGuili’s LinkedinGuili’s TwitterConnect with JamesSubscribe to YouTube channelLinkedInTwitter Please reach out with comments and questions.Thanks!