In this episode, François Baldassari from Memfault explains the concept of observability and why he believes there’s a reliability crisis in today’s embedded software. He does this in the context of changing business models for IoT deployments, from selling devices to selling solutions as a service, and why that requires vendors to identify issues in the field before the customer does. He also talks about why today’s IoT developers need to consider the benefits of open source or third-party software vs build-your-own software, and how Memfault’s blended approach offers a strategic advantage as part of an integrated software quality strategy.