Mar 10 2025 52 mins 1
In this episode, I have the privilege of speaking with David Fradin, a seasoned expert in product development from California’s Silicon Valley. David has a rich history in technology, having spent years in product management roles at tech giants including Apple and HP. He is now President and Founder at Spice Catalyst, a consulting & training firm helping organisations build, market & launch successful products & services. Throughout the episode, David elaborates on his five keys to product success using the SPICE framework — Strategy, Process, Information, Customer, and Expertise. He shares invaluable insights into why 35% of new products fail and discusses the importance of understanding customer needs rather than rushing products to market without adequate preparation. David’s captivating stories from his time at Apple, his pivotal role in the adoption of values and agile processes there, and reflections on product development and market strategies, present a comprehensive view of how companies can thrive or flounder in a competitive landscape.
To connect with David and to learn more about what he does, please go to:
LinkedIn – https://www.linkedin.com/in/davidfradin/
Website – https://spicecatalyst.com/
