Can Apple Compete In AI? | The Brainstorm EP 81


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Mar 19 2025 23 mins   63

Is history doomed to repeat for Apple? Sam Korus and Nicholas Grous are joined by ARK Chief Futurist, Brett Winton, to discuss the current state of Apple, particularly focusing on its challenges in innovation and AI development. They analyze the delays in launching promised features, the implications of these delays on Apple's reputation, and the competitive landscape in which Apple operates. The discussion also touches on the company's historical context, its financial strength, and the potential future of AI within Apple's ecosystem.



If you know ARK, then you probably know about our long-term research projections, like estimating where we will be 5-10 years from now! But just because we are long-term investors, doesn’t mean we don’t have strong views and opinions on breaking news. In fact, we discuss and debate this every day. So now we’re sharing some of these internal discussions with you in our new video series, “The Brainstorm”, a co-production from ARK and Public.com. Tune in every week as we react to the latest in innovation. Here and there we’ll be joined by special guests, but ultimately this is our chance to join the conversation and share ARK’s quick takes on what’s going on in tech today.


Key Points From This Episode:

  • Apple's recent announcements have not translated into actual product releases.
  • The delay in AI features raises concerns about Apple's innovation capabilities.
  • Apple's financial strength allows it to absorb some mistakes in product development.
  • The competitive landscape is shifting rapidly with advancements in AI.
  • Apple's marketing strategy may not align with its product development reality.
  • The company faces a potential identity crisis in the AI era.
  • There is skepticism about whether Apple can maintain its market dominance.
  • The need for a cohesive strategy in AI development is critical for Apple.
  • Apple's historical success does not guarantee future performance.
  • The conversation highlights differing perspectives on Apple's future in technology.


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