Aug 13 2024 96 mins
Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice--as the head of strategy at Wieden+Kennedy, NY--and one foot in the world of academia--as a clinical assistant professor of marketing at the Ross School of Business, University of Michigan. His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike.
PODCAST INFO:The Learning With Lowell show is a series for the everyday mammal. In this show we’ll learn about leadership, science, and people building their change into the world. The goal is to dig deeply into people who most of us wouldn’t normally ever get to hear. The Host of the show – Lowell Thompson- is a lifelong autodidact, serial problem solver, and founder of startups.
LINKSSpotify: https://open.spotify.com/show/66eFLHQclKe5p3bMXsCTRHRSS: https://www.learningwithlowell.com/feed/podcast/Youtube: https://www.youtube.com/channel/UCzri06unR-lMXbl6sqWP_-QYoutube clips: https://www.youtube.com/channel/UC-B5x371AzTGgK-_q3U_KfAWebsite: https://www.learningwithlowell.com
Marcus collins linkshttps://www.amazon.com/Culture-Power-Behind-What-Want/dp/1541700961https://marctothec.com/infohttps://michiganross.umich.edu/faculty-research/faculty/marcus-collinshttps://www.linkedin.com/in/marctothec
Timestamps00:00 Introducing Marcus Collins00:30 Cultural Safari02:45 Learn culture of a region05:45 Test this out08:20 Advice for seeing culture / shared experiences10:30 Cultural explorations12:40 Understanding people14:42 Compliments16:15 Dating norms19:35 Testing out phrases / assumptions21:15 Comedians22:55 Breaking social norms /seinfeld24:50 Culturally ubiquitous / ways to signify personhood28:10 Finding core culture identity / masks33:30 All the world is a stage37:44 Marketing with culture40:45 Branding/ dopamine43:50 Marketing adjusting to new age / budweiser / music fest46:45 Changing music fest49:00 Taylor Swift / Beyonce / community51:10 Apple / nike/beyonce / building social norms54:00 Seeing new trends to apply to marketing57:44 Building skill to be present01:01:10 Social theory changing vs stable / All about the culture01:03:22 Next books01:04:40 finding stories01:06:20 How to leading a culture01:09:10 Testing culture leading01:10:40 Stranger Things & Eggo campaign Marketing / Advertising01:15:25 Learning and failing for large campaigns01:18:00 Derisking large marketing campaigns01:21:00 Calibrating01:22:40 Working with big clients01:24:50 Designing campaigns01:26:40 Theory for everything / People don’t use causality based theory in marketing01:29:50 Cognitive biases01:30:44 Books to stay away from01:32:20 Evangelicals01:33:00 Elon musk, Taylor swift, for who has biggest cultural impact01:35:30 Learning in 2024
marketing #culture #advertising