Building Two Brands with Zech Strauser


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Jan 09 2025 56 mins  

In this conversation, Zech Strauser shares his journey from struggling in school to becoming a successful entrepreneur in both the landscaping and apparel industries. He discusses his current ventures, including his real estate business, a farm, and the Urture apparel brand. Zech emphasizes the importance of financial accountability, community engagement, and having a clear vision for the future. He also provides valuable advice for aspiring entrepreneurs, highlighting the significance of knowing your numbers and making an impact beyond profits.


Takeaways:



  • Zech learned through hands-on experiences and mistakes.

  • He transitioned from residential to commercial landscaping during the 2008 financial crisis.

  • Financial accountability was crucial for business growth.

  • The pandemic forced a reevaluation of business operations and team dynamics.

  • Zech’s vision for Urture is to blend urban and nature aesthetics.

  • He emphasizes the importance of community engagement in branding.

  • Zech believes companies should not define personal identity.

  • He encourages aspiring entrepreneurs to think big and articulate their vision.

  • Knowing your financials is essential for business success.

  • Zech aims to make an impact in the trades and apparel industries.





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