Apr 09 2024 16 mins 10
Are you getting ready to attend a writers’ conference?
Guess what? So am I! And I want to make the most of my time there, so let’s think through what will help with that.
You’re likely going for at least two reasons: to learn and to connect. You might also be going to pitch your project. Let’s prep, plan, and pack to get the most out of this upcoming event, so you’re even better prepared to learn, connect, and pitch.
And given that I work with a lot of published authors and speakers, it’s possible you’re one of the presenters. One day I might share detailed speaker recommendations, but for now I did weave in a few suggestions to make your faculty conference experience a little easier, too.
Event Binder
First, I should mention the Event Binder. This idea originated with Kathi Lipp on an episode of Writing at the Red House. Years ago I heard her describe what she includes in her “dossier,” as she calls it, and I’ve adopted and adapted the list to make it my own.
I load it up with all travel information (printed out, obviously) like reservations, and confirmations; contact names and emails; an envelope for receipts; a mileage tracker where I can log each outing; a printout of the schedule; and more. If I’m speaking, I print out copies of my messages in case technology fails.
That said, I do create redundancy by dropping the same information into a folder on my phone in an app like Google Drive or Notion. And I’ll save the key locations in my maps app so it’s a quick click and I’m on my way.
If you’d like a list of what I have in my Event Binder whether I’m an attendee or speaker, head to annkroeker.com/conferenceprep to get a checklist.
Research Speakers
Hopefully you already read the session descriptions when choosing this conference and got a feel for the presenters and other faculty.
Study the conference website
Now, in the days before the event, study the website to learn about the organizers and faculty. You never know who you’ll be sitting next to at lunch or crossing in the hallway—knowing the team and speakers means you’ll be able to connect more personally during any random interaction.
Follow and watch or listen to speakers online
Find and follow key faculty on social media. Search YouTube and podcasts to find your favorite speakers. Listen to at least a few minutes of their interviews, presentations, or lectures.
[Edited to add an excellent suggestion from writer Li Mitchell, who replied to my newsletter and suggested “joining presenters’ email newsletters (if they have them) and getting to know them through email before you attend their conference …because then when you met them in person, you would already have spoken through email.”]
When you do this, each speaker will lift off the pages of the conference materials and seem even more “real” when you hear them tell a personal story about family or childhood in a podcast interview. You’ll get to hear their voice. You’ll see mannerisms if you see them on video. If you have time before the event, you could read one of their books.
Write what you discover
If you create an Event Binder, write questions to ask and details you learn next to their name and session description. If you need more space for key bits of information, grab a sticky note so you have more room to write. If the speaker says something that stands out—like a hobby, a school, or a trip you relate to in some way—write that down, too.
These little notes are handy—if you brush up on what you’ve written before their session and meet them afterwards, you’ve got a conversation starter (“I heard you love Belgium—my husband’s from Belgium, and I love it, too!”).
The more I learn in advance, the more excited I get about the conference. I hope you do, too.
Find Friends who Plan to Attend
Most events like attendees to use an event-specific hashtag on social media. In fact, they might tag you or share your posts when you share.
If you feel comfortable sharing ahead of time, highlight the event by tagging the organization or organizer and use the hashtag—before you go to the conference. It’ll get your post in that feed and you might meet people online and connect with friends and colleagues in advance who search it and plan to attend, as well.
It’s a way to get buzz going ahead of time and build anticipation.
Prep & Pack
The last and obvious thing you and I need to do before the conference is…pack.
When I take my time to ensure I’ve brought the items that will help me make the most of this event, it’s easier to relax and enjoy myself.
Grab the binder, of course, if you make one.
For me, it slides in the main compartment of my day bag that I’ll be carrying around all day. For me, it’s a backpack. You’ll want to choose your bag.
Choose Your Bag (Mine’s a Backpack)
If you’re physically able to carry a backpack and you don’t feel too…collegiate…toting it around on your back, I recommend it.
Pack what you need for the day
A spacious backpack will hold a laptop (if you take one) and/or an iPad-type digital notebook, paper, pens, a small lunch (and floss, for after lunch), snacks, gum or mints, business cards, water bottle, umbrella, portable power bank to charge a drained phone, and other bits and baubles—whatever you like to carry with you from building to building, room to room.
Obviously we’ll all have different items we like to have on hand. Those are ideas to get you started. And something like a backpack gives you lots of slots to stay organized.
Leave space for goodies
Be sure to leave space for goodies, because you’ll acquire things while you’re there, like you might buy a book from the event book table, or freebies from exhibitors and sponsors, like free pens, water bottles, coasters, and the like.
Whatever bag you end up bringing, leave space for swag.
Is it unprofessional? Could be an advantage!
One year I carried a ridiculous purple backpack. I stuck out and felt self-conscious, even unprofessional, but it’s what I had and it held what I needed.
A dear friend and I were chatting after a session where she was speaking, and she noted my purple backpack. We joked about it. “Well,” I said, “it makes me easy to spot!”
She was leaving a day early and wanted to say goodbye to me, but in the sea of attendees criss-crossing the campus, she assumed it would be impossible to connect with me again. She felt sad about it.
Then, she saw a flash of purple.
I heard my name. “Ann! Ann Kroeker!” I looked up and saw her waving with both arms, and I raced over to give her a huge hug. “I saw the purple!” she exclaimed.
That purple backpack accompanied me to a lot of writing events. After that, I got over any sense of feeling unprofessional.
In recent years—and I don’t know why—I eventually bought a new backpack. And it’s gray. So all these years later I still carry a backpack, but you’ll never find me in a crowd.
Now I’m going on and on about this backpack, and I’ve dragged you into the weeds, but I’ll end by saying this: don’t go out and purchase a backpack—gray, purple, or otherwise—just because I’m talking so much about it. By all means, use what you have and enjoy. You know what works for you.
Too heavy for your health? Find a rolling bag
And as much as I love a good backpack, I know not everyone is physically able to carry one. In fact, I had lower back pain years ago that made it impossible, so for those outings I would borrow a rolling briefcase from my mom, which saved the strain.
Books for Signings
If you purchase books by faculty, take those along and see if you can find a time for the authors to sign them. Don’t worry if you didn’t have time to purchase speakers’ books in advance, because you’ll probably be able to purchase them on-site to have them sign.
And of course if you’re speaking, coordinate with the conference to have your books available for purchase and see if they’ve planned a signing.
Many conferences schedule author book signings for their speakers, and it’s always fun to enjoy that fleeting one-on-one moment with the writers you admire. And if you’re the speaker doing the signing, it’s wonderful to interact with people who are enjoying what you’ve written.
In a smaller setting with no official book signing, you might try to find an opportune moment. If you’re chatting with the author, they seem relaxed, and there’s not a line of other people waiting for their moment, ask (but give them an “out” to say no). I did this with the late Phyllis Tickle, and she gladly signed my copy of her memoir and the series of The Divine Hours I pulled out of my backpack.
I was glad I took them along.
How Will You Take Notes?
Consider how you like to take notes.
I love typing up conference notes on my laptop, but sometimes I want to travel leaner so I grab my ancient iPad. It works, but the battery drains away fast. So it’s not the best option these days.
Even fully charged batteries of new devices will eventually drain and WiFi can slow down when hundreds of people log in at an event, so I always take paper and pen, as well, in case the machines fail. In fact, I add extra lined sheets of paper in my Event Binder.
It’s nice to have options, and analog always comes through. Plus, it’s quieter than tapping a keyboard during someone’s talk.
Critique Appointments
Some events offer critiques, where a publishing professional—such as a professor, agent, or editor—reviews your writing submission prior to the conference and meets with you to discuss its strengths and offer suggestions to improve the project.
If you signed up for this, you will have already sent a digital copy to them prior to the event so they could review it.
Check your email, though, in case they ask you to bring one or more physical copies of the document to the conference.
And prepare to take notes during the meeting. Will you use a laptop (that might be in the way), an ancient (or new) iPad, or paper and pen? Record their suggestions quickly, as individual sessions aren’t a leisurely coaching call. You’re only going to have a few minutes with them. Make the most of it and listen to what they say.
Prepare yourself emotionally for their input, no matter how harsh it may feel. Practice smiling and saying, “Thank you so much for your time and input! I’ve learned so much from you.”
One Sheet & Proposal
If you signed up for a pitch session at your writers’ conference, you may want to create and print off copies of a One Sheet that summarizes your project.
Even if your pitch goes well and the agent or AE (acquisitions editor) likes it, they probably won’t ask for a hard copy of your proposal that they’ll have to lug around all day. Most interested agents or AEs will ask you to email it to them after the event, so take them up on it and don’t worry about loading down your bag with a bunch of hard copies of your proposal. But you might want to pack one, for that one agent who loves the project and wants the hard copy to review on the flight home.
Nearly every agent or AE will accept a One Sheet because it is, after all, only one sheet of paper. In fact, some agents request them. I encourage people to create and take a One Sheet.
What’s a One Sheet? I’ll record an episode about One Sheets sometime, but for now check out the link below with more information (see the Resources).
Practice Your Pitch
You’ll want to be yourself and sound natural when you head into a pitch session, but you also want to make the most of that brief time slot and avoid rambling.
To ensure you can talk about your book with clarity and confidence, practice your two-sentence hook and your slightly longer elevator pitch. When your pitch feels conversational, and yet tight and clear, you’ll leave time to discuss it further and connect with the publishing professional. Stop after your descriptions to let them ask questions. Enjoy the conversation.
A few years ago I hosted literary agent Cynthia Ruchti, who led a simple training to model how you can develop a pitch that makes an impression. She offered inspiration to novelists, especially, and included tips for authors of nonfiction (see below).
As with a critique session, prepare yourself emotionally for the agent or AE input and response, no matter how disappointing it may feel. They might request your proposal or a partial (of your novel), or they may say it’s not a good fit.
Either way, practice smiling and saying, “Thank you so much for your time and input! I’ve learned so much from you.”
Business Card or Digital Equivalent
An optional conference item that may seem a bit antiquated is the good old reliable business card.
A member of my platform membership program attended an event where she couldn’t even carry a bag, so she ordered something called the Dot, a digital alternative to a physical business card. It worked well given her limitations. https://dotcards.net/
This kind of technology is common at Silicon Valley events, but literary people tend to be a little old school. If you have physical business cards, take along a stack. They’re fun to swap.
Are You Speaking?
If you’re a speaker at a writers’ conference, you’ll need to include extra items in your Event Binder, like a copy of your talk(s), all the places you’re expected to be with your own personal schedule, pitch sessions and names of people who signed up, speaker meal information, speaking contract, and other information.
I like to bring a flash drive with my slide deck in case my laptop doesn’t play nice with the event system. I also invested in various dongles and adapters to connect my computer to the screens in the room.
I even have a gadget to advance my slides, just in case the facility doesn’t have one. It keeps me from being tethered to my computer tapping the spacebar. It’s a little unnecessary and over-the-top, but my husband got one at a conference he attended years ago and gave it to me, since I speak and he doesn’t.
You may also want to grab a clipboard and print out a sheet for people to sign up for your email list with a note granting permission for you to add them to your email service provider. You can go home, add them to your system, and send them notes, resources, and any handouts.
Conference Countdown, Then…Go!
Despite this long list of suggestions, I’ve survived crazy seasons of life where I just had to throw everything in bags and hope for the best. I didn’t research a single speaker and still had a great time at the conference. I learned tons, made new friends, and connected with industry experts.
Make lists, prepare as best you can, then pack your bags and count down to your travel day.
If you’re planning to pitch, I wish you the very best.
As for me, I’ve got my binder in my backpack, and I’m ready to learn and connect!
Have you attended a conference and have ideas to share that will help people prep, plan, and pack? Drop those in the comments!
Resources
This is how to Prep, Plan, and Pack to Get the Most out of Your Next (or First!) Writers’ Conference, part two in a short series.
- Conference Prep for more information on Your Conference Event Binder and other ways I prep for writers’ conferences
- Choose Your Next (or First!) Writers’ Conference (part 1)
- Write to Publish Conference (use my faculty affiliate code AK2024 at checkout for $25 off)
- The Festival of Faith & Writing (April 11-13, 2024; I plan to attend this)
- Kathi Lipp’s Event Dossier episode
- Dot cards
- One Sheet info (also from Kathi Lipp)
- Perfecting Your Pitch with Cynthia Ruchti
Get Your Conference Event Binder
Grab this fillable workbook to create your own Conference Event Binder (and other goodies) You’ll get:
- Checklists for both attendees and speakers
- Mileage log to print off and track
- Receipt log to print off and track
