Oct 22 2024 31 mins 3
Anyone can talk. But how good of a communicator are you?
In this episode of the Top Advisor Marketing Podcast, Matt Halloran talks to Joe Steuter — Chief of Communications at Intention.ly — about the critical role that intentional communication plays in the success of financial advisors. Joe shares his extensive experience in helping advisors develop messaging that resonates, focusing on the importance of connecting emotionally with clients rather than relying only on technical expertise.
Matt and Joe discuss:
- Why soft skills like listening and empathy are more valuable than graphs and charts
- How to tap into a client’s feelings, such as fear, confusion, or excitement about their financial future (and why this is important)
- Why you need to be clear on your core values
- The importance of creating intentional messaging that connects with your core values and resonates with your ideal clients
- The power and role of advisory councils
- And more
Resources:
Connect With Joe Steuter:
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About Our Guest:
As Chief of Communications at Intention.ly, Joe leverages his 20-year career in brand consulting to craft powerful messages that resonate. His experience spans from helping independent financial advisors find their voice to building brands for industry giants.
With a passion for the written word, Joe believes that a clear and compelling message is a business’s most valuable asset. His work has led to significant growth for numerous firms and has solidified his reputation as a master of communication strategy.
