The great Amazon heist with Oobah Butler


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Jan 16 2025 41 mins   20

S03E02 (#330). Oobah Butler, journalist and filmmaker known for his prankster antics, joined us to discuss his work, including “The Great Amazon Heist” and “The Shed at Dulwich”. Oobah highlights the relative ease of manipulating algorithms, such as TripAdvisor and Amazon, to boost fake products’ rankings.





We also discussed the broader implications of algorithmic manipulation, the role of influencers (or “tastemakers”) and the impact of algorithms on us and on businesses.



James and Per also talked about the ethical and accountability challenges of algorithms from a the perspective of designers.




I Feel like we’re on the cusp of something big. Not sure if it’s something good though” – Oobah Butler




(Listening time: 42 minutes, transcript)





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