Jouk Pleiter - CEO and Founder of Backbase on Customer-centric Banking and Digital Transformation


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Jun 14 2024 31 mins  

In this episode, Hiten Patel and Cosimo Schiavone interview Jouk Pleiter, the CEO and founder of Backbase. Backbase is a global banking technology company that provides engagement banking for financial institutions. Jouk shares insights about his role at Backbase and the company's journey from a small startup to a global enterprise with more than 2,000 employees. He also delves into the challenges faced by banks in their digital transformations, emphasizing the importance of organizational structure and leadership in driving these transformations successfully. The conversation covers the future of banking technology, including the role of artificial intelligence (AI) and what that could look like for different organizations.