Jan 24 2025 30 mins
Welcome to the Data T! In our first podcast episode for 2025, hosts Armon Petrossian and Satish Jayanthi chat with Tejas Manohar, co-CEO and co-founder of Hightouch, about his predictions for the year ahead.
The conversation covers the top trends in generative AI, customer engagement, and data infrastructure, with a deep dive into AI Decisioning, the latest innovation from Hightouch that uses continuous experimentation and reinforcement learning to optimize marketing strategies.
Manohar provides insights into how organizations can better leverage their data platforms to activate data for marketing and operations, discusses the challenges in implementing Large Language Models (LLMs), the importance of foundational infrastructure for all AI initiatives, the emerging popularity of open-source table formats like Apache Iceberg, and more.
Key topics include:
- Data predictions for 2025
- AI Decisioning from Hightouch
- Practical use cases for leveraging LLMs
- Generative AI: hype vs reality
- Data infrastructure trends and innovations for 2025
- The future of AI in marketing
Watch the video recording of this episode here.
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