Nov 20 2024 36 mins
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #22, Anna Nadeina talks with Yassine, founder of Beekast, an online meeting tool for agile teams. Which saas.group acquired last year.
----------Episode's Chapters--------------
00:00 - Introduction to SaaS Inbound Podcast and Guest Background
01:47 - Yassine's Journey: From Coding to Founding Bcast
03:56 - The Importance of Pivoting in Business
05:48 - Identifying the Ideal Customer Profile (ICP)
08:48 - Transitioning from Outbound to Inbound Marketing
11:00 - Leveraging Events and Content Marketing for Growth
14:09 - The Decision to Raise Funding and Its Implications
18:09 - Navigating the Acquisition Process
23:13 - Cultural Fit and Integration Post-Acquisition
25:54 - Yassine's Next Venture: Billabex
28:59 - Lessons Learned: Wins and Failures in Entrepreneurship
29:58 - Hiring Hacks for Sales Reps
Yassine - https://www.linkedin.com/in/yassinechabli/
Beekast - https://www.beekast.com/
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