Oct 17 2024 59 mins 1
Today’s guest is Alex Emery, a creative director and content strategist who spent the first 8 years of his career at Sky Sports before leaving 2 years ago to work with creators. His first client was John Nellis, a YouTuber with 5,000 followers at the time — they’ve since increased that number to 1.74 million and counting, and Alex is working with John full-time.
00:00 Intro
01:10 Getting into the world of football content
04:43 Tripling the growth of Sky Sports YouTube channel
07:27 The partnership with John
13:52 Combining the business and creative mind
16:24 How the business operates
18:41 How big is the team?
20:05 Producing content from in-front the camera
24:49 Why John Nellis is the best to work with
29:50 Growing and reinvesting into the business
35:10 The importance of the title and thumbnail
37:34 The myth behind "retention editing”
40:46 How the channel is monetized
44:27 Why you should delete your old videos
46:09 How much money is the channel making?
48:23 The work/life balance of a content creator
51:54 The goal for the channel
55:52 YouTube vs TV
