Feb 13 2025 54 mins
This week Francis is joined by Kofie Yeboah a versatile creator in the sports media landscape. Kofie does it all, social media, long-form, short-form, podcasts, research and writing. He's here to tell us how he does it all.
Kofie's YouTube: https://www.youtube.com/@KofieWhy
00:00 Introducing Kofie Yeboah
01:25 Kofie's early introduction to sports
05:35 The evolution from long-form to short-form
10:21 TikTok's endless opportunities and constant insecurity
14:37 Balancing roles as a content creator and producer
19:43 Successful strategies for repurposing content
26:56 The best and the worst of social platforms
29:57 Fostering a positive and engaged community
32:23 Revenue reinvestment strategies
43:24 Balancing a full-time job with content creation
46:55 Kofie's relationship with different sports leagues
48:33 The path to 100k subscribers