Jan 23 2023 14 mins
Ashley Guttuso is a Chief Strategy Officer. She joins us to talk about how to do effective content marketing that helps sales teams be successful.
Her overview on content marketing is an important starting point for the conversation. Flagging where a lot of teams get started on the wrong foot. And considering what Google is really looking for these days when it comes to SEO.
Then she introduces the serving vs. selling framework and how this can be applied to product and content marketing. Ashley includes a detailed approach for ensuring that you're always talking to customers to better identify, understand, and resonate with your ICP.
Jump ahead with the following chapter markers:
- (00:00) - Int ro
- (00:28) - Content worth creating
- (04:38) - Content that serves
- (06:23) - Connecting content with sales
- (07:54) - Talking to customers
- (11:15) - Messaging to your ICP
- (14:44) - Outro
Find Ashley on LinkedIn: https://www.linkedin.com/in/ashleyguttuso/
Learn more about Audience Ops: https://audienceops.com/