Dec 08 2023 44 mins
Welcome to another insightful episode of the Pharma Sales and Tech Podcast! In this edition, we're honored to have Dr. Rashmi Upadhyay, ur expert guest Driving Strategy and Marketing Excellence in Pharma and Biopharma, sharing her wealth of knowledge on pharmaceutical sales, market access strategies, and the evolving technological landscape within the industry.
🔍 Episode Highlights:
Understanding the Pharma Market Landscape: Dive into the intricate dynamics of the pharmaceutical industry and gain a deeper understanding of its evolving landscape.
Navigating the Indian Pharma Market: Dr. Rashmi sheds light on the challenges and opportunities in navigating the complex terrain of the Indian pharmaceutical market.
The Journey of a Drug from Development to Market: Explore the intricate process of bringing a pharmaceutical product from development to successful market entry.
The Impact of AI and Digital Transformation in Pharma: Uncover the transformative role of Artificial Intelligence and digital technologies in shaping the future of pharmaceuticals.
Challenges in Introducing New Drugs to the Market: Delve into the complexities and hurdles faced by pharmaceutical companies when introducing new drugs to diverse markets.
Advice for Pharma Companies Entering New Markets: Dr. Rashmi shares valuable insights and advice for pharmaceutical companies embarking on ventures into new markets.
🔑 Key Takeaways from this Episode:
- Understanding regulatory requirements and conducting feasibility tests are crucial for successful market access of new drugs.
- Adapting products to the local market and considering demographic factors is essential for effective drug introduction.
- Targeted marketing strategies, transparency, and thought leadership are key to gaining the trust of HCPs and patients.
- Digital marketing, content marketing, and AI can enhance market access strategies and improve engagement with HCPs.
🚀 Conclusion:
Join us in this enlightening conversation as we explore the multifaceted world of pharmaceuticals with Dr. Rashmi Upadhyay. The episode highlights the critical aspects of regulatory compliance, the impact of AI, and the strategic approaches necessary for successful market entry. Stay tuned for a wealth of knowledge and practical advice for navigating the ever-evolving pharmaceutical landscape. 🎧
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