Jan 21 2025 6 mins
Episode Description: Discover why throwing money at ads isn't always the answer to your booking challenges. Learn how to audit your business fundamentals before investing in advertising to ensure you're amplifying success, not masking deeper issues.
Key Topics Covered:
- Why ads act as a multiplier rather than a quick fix for business struggles
- The importance of market differentiation before investing in advertising
- Four key areas to audit in your business: brand messaging, portfolio, client experience, and social presence
- How to identify if you've drifted from your core business strengths
Resources Mentioned:
- Memoir Mastery: A Film Business Course
- Outsmart the Hustle podcast
Connect With Us:
- Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!
- Host: Hannah McGinty
- Editor: Manuel Mesa
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Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.
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