The Nutgraf

So the rumours were true.

Five years after it was banned, Chinese fast-fashion platform is all set to be relaunched in India through a partnership with Reliance. For all practical purposes, this translates to Reliance “owning” Shein in India now.

But while at first this may seem like a win for Reliance, there's more to this deal than meets the eye. Think about it — If you take Shein and if you remove the supply chain, and the manufacturing and its social media partner, what is left?

Is it even Shein?

Tune in.

Welcome to the audio edition of The Ken’s popular weekend newsletter, The Nutgraf. Every Saturday, author and host Praveen Gopal Krishnan reads aloud his latest edition where he synthesizes and tells a story about the most interesting thing that happened that week in India’s business, tech and startup scene.