Digital Content Provenance with Andy Parsons, Senior Director of Content Authenticity Initiative at Adobe


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Jan 11 2023 57 mins  

My guest and I share a very deep passion for a trustworthy internet, and his name is Andy Parsons. Over the last few decades, Andy has been a CTO of over a dozen companies, a founder of several companies and a start-up mentor. Andy is currently a Senior Director at Adobe, overseeing its Content Authenticity Initiative.


In 2019, Adobe launched this Content Authenticity Initiative with launching partners Twitter and NY Times., where the idea was to establish what they call Digital Content Provenance, which we will extensively discuss throughout this episode. Tune in to this episode as we discuss balancing permanence and flexibility in technology, how we can drive trust from mathematics, the role of open sourcing, and how the Adobe-led community has gained traction with creators, technologists, journalists, activists, and educators.

For full show notes visit https://thetrustedweb.org/podcast/.