Feb 03 2025 58 mins
In this podcast Dave Erickson and Botond Seres are going to try to grow their understanding of the Productization of Services - with Jay Melone, Founder & Growth Strategist of Profit Ladder.
In 2010 Jay founded a digital agency called New Haircut, and spent 14 years as a B2B Service provider. After many years of struggling with business growth, he started productizing the services his business offered, and as a result was able to stabilize revenue and grow his company.
After seeing the results he generated for his own business Jay started Profit Ladder, where he helps B2B Service providers grow their pipeline and profits by creating scalable offers from their high-ticket services.
SUMMARY TIMELINE:
0:00 Productizing Services: Introduction and Challenges
2:00 Initial Motivations and Sales Challenge
7:08 Productization Techniques and Client Engagement
11:18 Identifying Services for Productization
13:06 Productization of Service Flows and Retainers
17:32 Steps to Productize Services
22:27 From One-to-One to One-to-Many
29:58 Overcoming Fears and Challenges
49:42 The Future of Productization
56:03 Profit Ladder and Client Services
57:10 Outro
If you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Jay Melone = https://www.linkedin.com/in/jaymelone/
Profit Ladder Newsletter = https://newsletter.profitladder.net/subscribe