Brand Design Masters Podcast

10 Mistakes Small Businesses Will Make This Year

If you’re a small business owner, agency, or freelancer working with small businesses, this episode is a must-listen. I’m breaking down the 10 biggest mistakes small businesses will make this year—mistakes that can slow growth, hurt profits, or even put you out of business if you’re not careful.

From ignoring AI and automation to neglecting customer retention, these missteps can mean the difference between thriving and struggling. The good news? Every single one of these mistakes is avoidable—if you know what to look for.

Here’s what I’m covering:

• Why small businesses can’t afford to ignore AI anymore
• The massive shift to mobile-first marketing (and why your website needs to keep up)
• How failing to personalize your marketing is costing you sales
• Why organic social media alone isn’t a winning strategy
• The critical role of video content in 2025
• And much more...

If you want to stay ahead of the curve, grow your brand, and make smart, strategic moves this year, tune in now. Let’s make 2025 your best year yet!

🎧 Hit play, and let’s dive in.

#SmallBusiness #MarketingStrategy #AI

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Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.