Feb 21 2023 54 mins 4
HEY LOOK HERE! Hi! My name is Dan and I'm the host of the podcast whose description you are currently reading. And I'm here to tell you about how in episode 5, me and my producer are figuring out the world of Celebrity Endorsements, and the modern wave of influencer marketing.
We see thousands of ads per day, and countless more pieces of content. It's awfully hard to get someone's undivided attention. So why do companies spend billions every year for a nudge from a famous name or face? Gotta stand out, that's why!
But why do our brains seem to like the idea of a familiar famous friend (aka an actual stranger) to tell us what to buy, and why? Are we good at knowing who to trust? Or are the trust mechanisms we evolved with being used against us.
This podcast episode was endorsed by (insert your favourite famous person's name), so you know, you gotta listen if THEY said they love it.
From Disinformed Content Media, in association with Feightner Productions. Written and produced by Dan Felton and David Felton
@DisinformedDan on Twitter, Instagram and TikTok
Disinformed.ca/HardKnow for source notes, and more
Music by David Felton. Instagram: @deefeltmusic
Show Artwork by Q. Instagram: @TheMightyQWorks
Sounds from ZapSplat.com
