Apr 29 2024 32 mins
In this episode of Human Centered, host Nick Brunker chats with VML's global chief commerce officer, Beth Ann Kaminkow. They explore the ever-evolving world of commerce, emphasizing the importance of maintaining a human-centered approach amidst technological advancements. Plus, they discuss the emergence of 'Quantum Commerce', the influence of Gen Z consumers, and the impact of the impending 'cookie apocalypse'.
Check out some of Beth Ann's additional articles referenced in the episode:
- How Brands can Navigate the Era of Quantum Commerce
- Tomorrow's Commerce is Here Today for Disruptor Brands
- As the Cookie Crumbles - There is New Value in Commerce for Both Marketers & Consumers
- The Consumer is the Product and Other Marketing Truths