Aug 01 2019 3 mins
- Highlights
- Spotify, Apple Music, and Deezer’s biggest playlists are growing — both in terms of follower count and also track count — but what does that mean for artists looking to land a big add?
- Mission
- Good morning, it’s Rutger here at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.
- We’re on the socials at “chartmetric”, that’s Chartmetric, no “S ”- follow us on LinkedIn, Instagram, Twitter, or Facebook, and talk to us! We’d love to hear from you.
- Feature: Labels Page
- Hey Rutger, it’s Jason — sorry to interrupt, but can I just do a quick product update?
- Of course, what’s up?
- Thanks, man. Hi Chartmetric fans, you may or may not have gotten a chance to check out the new Labels Page feature that we discussed in the last podcast episode this week.
- We’ve temporarily pulled the feature back from its soft release because we just don’t think it’s up to the music analytics standard we strive for.
- If you’ve been with us for some time, you’ve seen how dedicated we are to innovating and as we say in the tech world, sometimes “breaking things”.
- Well, we’ve gotten a lot of your feedback and realize that we jumped the gun a bit early and we need to better clean, organize and visualize the label metadata that we have, which is what we do best.
- So we recognize the issue, and we are working swiftly to bring the Labels Page back with verve and more importantly, accuracy!
- Back to our regularly scheduled program, take it away, Rutger!
- Thanks, Jason!
- Date
- This is your Data Dump for Friday, August 2nd, 2019.
- How 2019’s Playlist Growth Might Affect Emerging Artists
- These days, getting onto streaming’s top playlists is sort of the name of the game.
- It really determines the visibility of emerging artists and cements the longevity of established ones.
- So, it got us wondering…. What’s been going on on the top playlists in 2019?
- Hitting the Playlists tab on the Chartmetric homepage brings up tons of playlist information for Spotify, Apple Music, Deezer, and Amazon.
- From there, we can compare everything going on when it comes to the playlists claiming the top spots across a number of different measurements.
- On Spotify, Today’s Top Hits maintains the highest follow number, starting the year off with 22.3M and hitting 23.6M by the end of June.
- That’s 5.8 percent increase for that six month period.
- On Deezer, Les Titres Du Moment claims the top follower spot, and over the same period, experienced only about 1 percent growth from 9.8M followers to 9.9M followers.
- Digging in a bit deeper, we can also compare playlist length, aka number of tracks.
- For that six month period, for example, Spotify’s Hot Country playlist grew 31.4 percent in length, while Apple Music’s The A-List: Pop playlist grew the same amount.
- But those aren’t the highest numbers.
- Spotify’s EDM-focused Mint playlist grew 35.8 percent, and Apple’s Hip-Hop-oriented Gymflow playlist grew 66.7 percent.
- Overall, Apple added more tracks to its top playlists than Spotify did — about 11 percent vs. 23 percent, to be exact.
- The growth of these playlists, both in terms of follower count and also track count, means a higher chance of an emerging artist landing on one of them and a significant increase in visibility if they do.
- However, it also makes it more likely that they get lost in the noise, making it hard to capitalize on an otherwise super exciting add.
- Knowing the genre breakdown of tracks and also the country distribution of artists can help, but we’ll have to save that for another episode.
- You can also tell us what you find by doing your own digging at chartmetric.com!
Outro
- That’s it for your Daily Data Dump for Friday, August 2nd, 2019. This is Rutger from Chartmetric.
- Article links and show notes are at: podcast.chartmetric.com
- And if you like what we’re doing, don’t forget to leave us a rating or review!
- Happy Friday, have a great weekend, and we’ll see you next week!