Jan 05 2024 49 mins
2:16 - Path from operator to angel investor to Atomico scout
19:09 - Advice on early stage marketing
- Marketing focus by stage of growth
- How do you balance performance marketing and brand/organic marketing?
- How do you balance the marketing for end-users vs decision makers?
- Common mistakes 80% of founders make - working as siloed teams
Resource for angel investing
Book recommendation: