How Campsite Built a Design-Led Company w/ CEO Brian Lovin | Ep.22


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Sep 20 2024 28 mins  

It’s a design episode! With Campsite! This week on Building Jam, Brian Lovin, CEO at Campsite, and Chad Pugh, Jam designer, join us to talk about what it means to build a design-led company — the path from designer to founder, designer personas, and the internal processes that make it possible to build beautiful software.

We discuss:

(00:28) Brian explains the differences b/w Designer and designer

(04:40) How Brian came to terms w/ his designer persona: what do you get excited about?

(07:24) How do you go from an idea in Figma, to building a technical product & company?

(12:04) The intention behind Campsite design + the companies leading software design trends

(14:10) Dani asks Brian what he thinks about an early Jam feature - should we bring it back?

(18:34) Irtefa makes the case for feature add-ons to keep it simple, Dani wants to implement it immediately

(19:29) Brian says we should try it & also the GitHub model - lots of customizable settings!

(22:38) Stepping into unicorn territory, Brian’s advice for hiring designers

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