The Mission After

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Our guest today is Craig Mayville, a five-year Marine Corps veteran and CEO of Vätten Cold Plunge. Craig has over 11 years of experience in military aviation maintenance and exotic car maintenance, and he now focuses on enhancing wellness through cold plunge technology. Today, he will share insights on his transition from military service, the benefits of cold therapy, and his journey in building a successful business. But before we dive in, I want to tell you about our new free community at themissionafter.org. In addition to meeting like-valued veterans, we are also creating a library of free courses. Some of what we have in there right now is Breathe, a Microdosing Guide, and a list of upcoming retreats we’re hosting and co hosting. There’s a lot more in the works as well. Come join us at themissionafter.org.

Summary

Craig Mayville shares his experience in the Marine Corps and the challenges he faced. He discusses his transition to civilian life and his journey to improve his health through dietary changes. He also explores his introduction to cold therapy and the benefits he has experienced. He started a cold plunging community that quickly grew into a thriving community of over 60 people. The cold plunging experience had a profound impact on the participants, leading to improved mood, energy, and even life-changing decisions. Inspired by the success of the community, Craig launched Vätten Cold Plunge, a company focused on providing high-quality, commercial-grade cold tubs. The company aims to exceed expectations in the industry by offering bespoke solutions and exceptional customer service. Vätten is a high-end cold plunge and cold tub company that offers custom-built, premium products. They focus on providing a unique and luxurious experience for their clients, using exotic materials and attention to detail. Vätten's facilities are impressive, with displays of exotic cars and demonstrations of cutting-edge technology like 3D metal printing. The company aims to fill a gap in the market for high-end cold therapy solutions, targeting clients who are already educated about the benefits of cold therapy and are looking for a premium experience. They also have a mission to support veterans by donating custom cold tubs to those in need.

Takeaways

• The Marine Corps can be a challenging and intense experience, but it can also provide valuable lessons and opportunities for personal growth.
• Transitioning from the military to civilian life can be uncertain and challenging, but finding a supportive community can make a difference.
• Making dietary changes, such as eliminating processed foods and focusing on whole foods, can have a positive impact on health and well-being.
• Cold therapy, such as cold plunges or ice baths, can offer numerous benefits, including improved mental clarity, reduced inflammation, and increased resilience. Cold plunging can have a profound impact on mood, energy, and overall well-being.
• Building a community around a shared experience can lead to unexpected growth and positive outcomes.
• There is a need for high-quality, commercial-grade cold tubs in the market.
• Exceptional customer service and bespoke solutions can set a company apart in the industry. Vätten offers high-end, custom-built cold plunge and cold tub solutions
• They provide a luxurious and unique experience for their clients
• Vätten's facilities showcase exotic cars and cutting-edge technology
• The company aims to fill a gap in the market for high-end cold therapy solutions
• They support veterans by donating custom cold tubs to those in need

Chapters

00:00 Introduction and Friendship

01:00 Craig's Experience in the Marine Corps

04:16 Reasons for Leaving the Marine Corps

07:11 Transition to Civilian Life

08:38 Challenges in BMW Sales

10:38 Exploring Cold Therapy

15:23 Craig's Health Journey

22:35 Dietary Changes for Improved Health

29:15 Benefits of Cold Therapy

32:56 The Power of Cold Plunging and Community

38:07 From Community to Company: Launching Vätten Cold Plunge

57:22 Exceeding Expectations in the Cold Tub Industry

01:01:14 The Importance of Exceptional Customer Service

01:05:59 The Luxury and Customization of Voughton

01:06:57 Exotic Cars and Cutting-Edge Technology at Vätten

01:07:54 Filling the Gap: High-End Cold Therapy Solutions

01:22:29 Supporting Veterans: Vätten's Mission

01:26:16 The Power of Cold Therapy: Mental and Physical Benefits

Links:
Instagram: @craig.mayville
X: @VTPodcast
Website: https://vattencoldplunge.com/