Jul 13 2023 29 mins
In this episode, Sally and Sam discuss the importance of tone of voice in branding and marketing. They emphasise the need for a consistent and appropriate tone of voice that resonates with the target audience. They share their experiences and challenges in finding the right tone of voice, especially when marketing to different segments. They also discuss the impact of tone of voice on various communication channels and the importance of maintaining authenticity.
The importance of tone of voice [00:00:13]
Appropriate tone of voice for target audience [00:01:25]
Challenges of finding and maintaining a consistent tone of voice [00:04:55]
The Importance of Tone of Voice [00:08:58]
The Example of Burberry [00:09:14]
Challenges of Maintaining a Consistent Tone of Voice [00:10:08]
The importance of matching tone of voice with the target audience [00:18:15]
Breaking the tone of voice occasionally [00:19:07]
Having different tones of voice for different platforms [00:21:48]
The importance of testing, learning, and monitoring [00:26:14]
Balancing factual content and brand personality [00:27:00]
Different tones of voice for different products [00:27:57]
We'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email [email protected]
Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett, founder of Amiable Marketing and Specialist Marketing Consultant.
Sally Green:
I am an experienced marketing consultant who loves helping people plan and implement successful strategies, creating campaigns that both strengthen the brand impact and increase revenue streams.
Working with me will give you a proper understanding of what does and doesn’t need to be done, how you can measure your success and how to get the best return on the effort you put into your marketing. Working with both large organisations and SMEs, I will help you set achievable goals, create a strategy and develop sustainable marketing plans that will show positive returns on your marketing effort.
Connect with Sally on LinkedIn.
Sam Birkett:
I specialise in higher and executive education marketing strategy, and operational and tactical support. Specialisms include LinkedIn lead generation and conversion campaigns, Persona and Proposition development, Content strategy, Webinar, Interview, Podcast and Video creation.
My consultancy works with institutions and organisations both in the UK and internationally, and over the last 16 years, I've been fortunate enough to work for world-leading organisations.