Apr 01 2025 30 mins
In this episode of Fractional Hustle, host Stephen Maher sits down with Brian Koffler, founder of DIGS Marketing and a seasoned expert in B2B SaaS demand generation. Brian shares how he transitioned from an in‐house career to launching his own agency helping software companies with lean teams generate predictable, scalable pipeline.
Stephen and Brian explore:
• How to scale demand generation for fast-growing B2B SaaS companies using a strategic mix of paid ads and email marketing
• The challenges and rewards of stepping in as an external, transparent consultant who simplifies complex marketing silos
• Best practices for building and nurturing a warm, engaged audience while safeguarding email deliverability
• The importance of aligning messaging across marketing channels and integrating sales and CRM efforts for consistent growth
• Strategies for setting realistic expectations and establishing a strong foundation for long-term demand gen success
Brian also dives into how his hands-on, no-lock-in engagement model and collaborative approach with internal teams drive impactful results for clients.
Resources and Links:
Website: digsmarketing.com
Connect on LinkedIn: Brian Koffler
Email: [email protected]