Connect with Diana Smith on Linkedin: https://www.linkedin.com/in/dianaharlansmith/
Join Diana on Sharebird: https://sharebird.com/profile/diana-smith
Questions we cover on this episode:
- Tell me about your career path to becoming a PMM?
- So in your role now you’re the Director of Product Marketing and brand. What does that mean?
- What is good brand marketing? Any examples?
- What’s your approach to do that at Twilio?
- Capital B brand, has a lot to do with what your company stands for, and the emotional responses you give people, what does that have to do with product?
- What advantages does having brand and product marketing together give Twilio?
- Has owning both changed how you think about product marketing?
- What’s one nuance about Brand that you had to learn the hard way?
- What’s your outlook on the career of Product Marketing? Is it a good place to be right now?